Ford Motor Co., Chrysler Group LLC, General Motors Co., Honda Motor Co. Nissan Motor Co., and Toyota Motor Corp. saw sharp declines for the year, but all said they had momentum to start 2010
Ford Motor's December sales leaped an adjusted 23.3 percent, far outpacing industry forecasts for the U.S. automaker, while sales at General Motors declined 12.8 percent, slightly worse than expected.
Sales of smaller, cheaper vehicles, however, helped drive gains for some manufacturers. Hyundai continued its surge with an 8-percent yearly gain, while its low-cost Kia brand reported 2009 sales gains of nearly 10 percent and a 44-percent gain in December.
Japanese automaker Subaru, which reported a 15 percent sales gain for the year, called 2009 an unqualified success
For the year, GM sales were off 33 percent from 2008, while December sales fell 9 percent.
Chrysler sold only 931,000 vehicles for the year, its worst performance since 1962. The Auburn Hills, Mich., automaker saw sales drop 36 percent for the year but down only 4 percent in December, far better than the double-digit drops the company reported earlier in the year.
Honda's sales were off 22 percent for the year but up 20 percent for December, while Nissan was up 18 percent for the month but down 19 percent for the year. Toyota sales were up a whopping 32 percent in December but down just over 20 percent for the year.
At Chrysler, December sales rose 36 percent over November, showing signs of some progress at showrooms but also helped by less-profitable sales to fleets such a rental companies and municipalities.
Ford Motor Co. said full-year sales declined 15 percent, but the company said it posted its first full-year gain in U.S. market share since 1995. It also reported a 33 percent increase in December sales thanks to strong demand for midsize cars like the Ford Fusion, whose sales rose 83 percent. The Ford Escape crossover, meanwhile, rose 75 percent.
Nissan's increase in December came from higher sales of its Versa compact car. Subaru, famous for small all-wheel-drive cars and sport utility vehicles, said 2009 was its best year ever for sales and market share.
The auto industry underwent a radical transformation in 2009, one of the most turmoil-filled years in its more than 100-year history.
Chrysler and General Motors, which both filed for bankruptcy protection after nearly collapsing, are still suffering as they struggle to revive sales and pay back huge government loans. Ford has been a relative bright spot.
Total U.S. auto sales, reported later Tuesday, are expected to drop to levels not seen for three decades. Joblessness climbed over 10 percent and buyers stayed away from showrooms, worried that automakers like GM and Chrysler might not survive. The last time sales were so low was in 1982, when 10.5 million cars sold during another bad recession.
F - Ford Motor Co
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