fast food is extremely price elastic, the slightest change can affect sales significantly.
think of the fast food restaurent chains today, or even the local night time venues; if one becomes significantly cheaper (especially in the current economic climate) the majority will switch despite personal preferences.
think of the fast food restaurent chains today, or even the local night time venues; if one becomes significantly cheaper (especially in the current economic climate) the majority will switch despite personal preferences.
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